in your element
WE DISCOVER WHAT’S NEW IN THE WORLD OF SWAROVSKI ELEMENTS
Last year marked the 150th birthday of Daniel Swarovski, the man who had the vision to create a diamond for every woman. Since 1895, when the company’s founder invented a machine to mechanically cut crystal jewellery stones to previously unattainable brilliance, Swarovski has continually pushed the boundaries of innovation and creativity. Now, jewellery makers can access the same crystal elements and expand their design concepts thanks to SWAROVSKI ELEMENTS and the CREATE-YOUR-STYLE initiative; meaning anyone can bring a touch of couture luxury to their personal designs. The art of creating your own style from these raw materials has become part of a far-reaching, global trend – a cultural fusion of vintage, couture and street fashion.
The history of SWAROVSKI
The history of Swarovski has always been closely linked to water. The founder Daniel Swarovski, who was the son of a Slovakian glass cutter, chose Wattens in Austria because of its proximity to water. This was essential for producing such sparkling brilliance, and also allowed this visionary man to generate clean electricity to fuel his machinery. Daniel Swarovski used his inventions to cut and polish crystal stones and soon went on to revolutionise the fashion world. The company gradually became the world’s leading producer of precision-cut crystal for fashion, jewellery, lighting, architecture and interiors.
21ST CENTURY ROCKS
Today, still family-owned and run by fifth-generation family members, the Swarovski brand is known all over the world. It now comprises two major businesses, one producing and selling loose elements and the other creating finished products. In 1995 Swarovski Kristallwelten, a multi-media museum, opened in Wattens as a celebration of innovation and inspiration.
THE FEMALE SHIFT
In spring/summer 2014 jewellery trends will be celebrating a new kind of femininity. ‘The Female Shift’ proves that today’s woman defies labels and definitions; she is multi-faceted. The new innovations from SWAROVSKI ELEMENTS pay tribute to the modern woman, celebrating all her guises.
This newcomer has a delicate parchment tone, like silk in crystalline form. Named Light Silk, it imparts an air of sensuous sophistication; gorgeous when used as a main colour, it also adds a timelessly beautiful nuance to stronger combinations and tone-on-tone pastel creations alike.
Give your make a subtle hint of glamour with soft golden hues and muted pink tones with this elegant new collection. Crystal Rose has a glorious iridescent effect, glimmering with an 18 carat rose gold finish. This elegant range of XIRIUS and pearl components is ideal for classic, feminine designs.
The streamlined, convex Lemon Fancy Stone is a new take on a classic shape offering a fresh, laid-back summer look. Delicately cut, their sparkling brilliance is unparalleled and lends a modern edge to any project. It’s available in three sizes, and its stylish faceting suits contemporary classic designs perfectly. The Navette shape and elegant facets of the Chessboard cut makes it perfect for a special occasion piece.
Add subtle glamour to opulent evening wear and accessories with the ultrasmooth surface of the new round Cabochette Bead, Crystal Global Bead, and Cabochette Pendant.
This stone’s asymmetric faceting adds a bold quality to any design, and the Meteor Pendant makes a stunning statement piece.
The unique three-armed shape and bright colours of the new Molecule flat backs and sew-on Molecule Lochrose would be ideal for a futuristic piece such as the colourful frost pattern necklace featured on this page. The innovative design of these crystals offers a playful, fun and eye-catching element to jewellery. Gleaming and rainbow-tinted, these quirky crystal snowflakes are a must-have component.
This range has gained a new family member: the glittering BeCharmed Pavé, offered in a variety of shapes such as Chatons, Square Fancy Stones, and Baguette Fancy Stones with a stainless steel inner part. The 4.5mm hole is large enough to thread with leather, rubber, or cord, and suits a variety of looks, from classic to contemporary. Imaginations will surely be fired up by these exciting line extensions
CREATE-YOUR-STYLE with SWAROVSKI ELEMENTS was launched in 2004 and comprises programmes for fashion-forward individuals. It helps creative minds to realise their own sparkling ideas.
The initiative focuses on the endless possibilities offered by SWAROVSKI ELEMENTS, where an amazing range of shapes, sizes, colours and effects in beads and elements can be threaded, sewn or glued and combined with materials as varied as fabric, leather, felt, wood and paper.
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is a thriving creative community. It connects crystal connoisseurs across the world and brings together like-minded people with a passion for crystal design, enabling jewellery makers to:
• Share ideas
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• Take advantage of design tools
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• Browse new products
• Receive creative support
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